Denison is gearing up for a vibrant celebration of its cultural diversity with the third edition of the Immigrant Heritage Festival, hosted by LULAC (League of United Latin American Citizens) Denison. Alma Puga, president of LULAC Denison, confirmed that everything is ready for the event, which will take place this Saturday, June 29, in Washington Park.

The festival will kick off with a colorful parade starting from 1st Avenue North by the post office and ending in Washington Park. Activities in the park will run from 3 to 8 p.m., promising a full day of entertainment and cultural immersion.

This year, the festival boasts an impressive lineup of professional and amateur artistic groups. Alma highlighted the participation of the DMMV Lion Dance group from Lincoln, Nebraska, renowned for their spectacular lion dances, and the UMBC Crusaders from Waterloo, famous for their lively musical performances. Additionally, the Storm Lake group Peinakapw Pohnpei, consisting of members from various Micronesian states, will perform traditional dances and folk music. Local talent will also shine, with ZV Musical, a local Latin band, bringing their rhythm and energy with a mix of Latin genres.

Attendees can look forward to a diverse array of food vendors representing different cultures and booths from employers seeking to attract new workers to their companies. Several local and regional businesses will be present, providing information about job opportunities and conducting on-site interviews. A silent auction will also take place, offering exciting items such as local artwork and gift certificates to community businesses.

The festival’s activities extend beyond artistic performances. There will be dedicated areas for children's games and activities, arts and crafts workshops, and cultural exhibits, giving attendees the chance to learn more about the diverse traditions and customs of the communities that make up Crawford County. For sports enthusiasts, football and basketball tournaments organized by various community groups will also be held.

All proceeds from the festival will go towards awarding six student scholarships. 

"This is the third consecutive year that LULAC Denison has awarded scholarships to our students to help with the expenses of their higher education," said Alma. "These scholarships represent a vital opportunity for many young people in the community, allowing them to continue their education and pursue their dreams."

The goal of the festival is to celebrate the cultural richness of Crawford County. 

"Our county is made up of beautiful cultures that date back to our early pioneers," Alma explained. "Over the years, these cultures have grown stronger and have been enriched by the arrival of new immigrants, including Asian, Sudanese, and Latino cultures, among others. Come join this unique celebration, where every culture is valued and every story is celebrated.”

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